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BASELINE

branding

logo design and corporate identity

Autotehnik Vejic is well-established company that operates in growing automotive industry. Innovations and business expansions required the logo change and corporate identity development. New logo design was an essential part for creating a distinct visual identity and setting the company ahead of its competitors.

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client's Requirements

Client requested new logo design to be based on the company’s initials AV (Autotehnik Vejic). Logo appearance had to resemble company activities, and colors had to be taken from the previous visual identity.

Approach

In our mind, the most important thing for visual identity was to exemplify company activities and operations. We chose tire as an association for the given topic. We wanted customers to connect on the emotional level with the AV brand, to grow trust in their products and be ensured to expect the highest quality service.

Approach

In our mind, the most important thing for visual identity was to exemplify company activities and operations. We chose tire as an association for the given topic. We wanted customers to connect on the emotional level with the AV brand, to grow trust in their products and be ensured to expect the highest quality service.

logo

Logo was created to resemble tire patterns. For the company full name, we used a solid and steady compressed font that was applied under the sign.

corporate identity

We wanted to clearly highlight all of the elements and information that are important for the client’s further success. Clean design and a lot of white space indicate company’s meticulousness, high quality work, and diligence to their customers.

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